Digital marketing as a career as well as, as a marketing tool,
is on a road to progress. and will provide burgeoning career opportunities in
2023 because:
·
There are higher budgets being allocated to
digital marketing in corporates around the world and trained workforce will be
required to run the department effectively and efficiently.
·
ROI for social media is a measurable metric
today and significantly determines the brand strength as well as helps in
honing the brand image.
·
Mobile advertising is the most effective
platform for advertising and this being an evolving platform, there is a
significant need for trained professionals to capture this space.
·
The latest technologies are constantly
expanding the reach of digital marketing and there is an increasing need for
corporates around the world to match the pace of the technologies in order the
extract the best out of digital marketing.
The Growing Digital Marketing Job
Market
The digital marketing job market is rapidly growing as more
companies recognize the importance of having a solid online presence. The
McKinsey Global Institute (MGI) report suggests that the digital economy has
the potential to unlock productivity and would create 60-65 million new jobs by
2025. Some of the most in-demand digital marketing roles include:
1. Digital
Marketing Manager
2. Social
Media Manager
3. Content
Marketing Manager
4. SEO
Specialist
5. PPC
Specialist
6. Email
Marketing Specialist
7. Digital
Marketing Analyst
8. UX
Designer
9. Web
Developer
10. Data
Analyst
As the digital marketing industry continues to evolve, there
will likely be a growing demand for professionals with specialized skills.
Learning Digital Marketing: A Holistic View
Digital marketing is
neither just a technology nor just a theory thus it is not about education. All
you need to become a digital marketing expert is the ability to adapt and learn,
out of the box thinking and awareness about the innovative technologies
transforming the way we look at data and information.
Digital marketing is more about experiential learning than
theory. Check out the guide to learn the different digital marketing terms. In
a standard education format, there are not many case studies to bring about the
actual application and potential of digital marketing or any other business
tool for that matter. Plus digital marketing is a constantly transforming
platform and there can’t be books written as rapidly as the digital marketing
sphere is transforming. Your expertise is accumulated through learning,
implementing, and reworking. The constantly evolving world of digital marketing
needs you to be updated consistently while working directly with the tools and
techniques.
This can come about in two ways
1. Learn
everything about digital marketing from courses, mentors and peers
2. Read
case studies and try to see what worked and most importantly learning from
failures
The core structure of the digital marketing team and the
individual experiences can collectively impact whether the digital marketing
program is planned elaborately or only covers the basic needs outlined by the
organization.
Digital marketing is not a well-defined course that can be
completed in a specific amount of time. Digital marketing comprises a gamut of
skills as well as technologies/certifications that can be completed in a
specific amount of time.
Digital marketing is a diverse field encompassing various
aspects of capturing, controlling as well as retaining the customer’s attention
as well as the interest. While digital marketing experts need to be passionate
learners, technology enthusiasts, proactive and creative thinkers, there are
also specific skills that can make one’s journey as a digital marketer more
fulfilling and worthwhile.
What
Does a Digital Marketer Do?
Digital Marketers have a diverse skill set as they promote a
company's products and services across different digital platforms. Their job
description includes the following tasks -
·
To design, implement and audit the SEO of
campaigns
·
To analyze and optimize PPC campaigns
·
To supervise content marketing campaigns
·
To update content on social media platforms
·
To coordinate with several teams like tech,
content, copywriting, SEO, CRM, social media, etc.
·
To set goals and analyze the performance of
all digital marketing campaigns.
What Skills Do
You Need to Learn to Become a Digital Marketing Manager?
When you're a digital marketer, you're building online
communities. Whether you're running your own business or working for an
international corporation, this is true.
1. Strategic
Thinking
Strategic thinking is the most important digital marketing
talent. You can use marketing in various ways to help a business succeed. As a
marketing manager, your job is to determine which strategy is most appropriate
given the company's current state. A multi-phase digital marketing strategy,
which might take weeks or months to implement, requires extensive study,
design, and creation from the digital marketing manager.
2. Data
Analysis
Digital marketing managers should understand a variety of
analytics programs. These tools help in measuring the effectiveness of an
experiment.
3. Knowledge of
Key Digital Marketing Channels and Techniques
Digital marketing managers require familiarity with the primary
marketing channels and their applications. The direct routes are social media,
email, native search, and display advertising. Most critical marketing
strategies include SEO, SEM, PPC, email, and social media advertising.
4. Knowledge of
Marketing Funnel, Marketing Metrics, and KPIs
The marketing funnel, business metrics, and KPIs, or key
performance indicators, are all terms that may be baffling to some. To become
an effective digital marketing manager, you'll have to understand these terms
and what they imply in the context of your job.
5. An Eye for
Good Copy
The success or failure of a digital marketing campaign depends
on the quality of the copy. To become a digital marketer, you must understand
how to establish the tone and voice of the brand to resonate with the target
audience, whether that's social media text, mail advertising, advertising copy,
long-form blog articles, or landing page language.
6. Visual
Marketing Expertise
For social media, the official website, and email campaigns,
digital marketing managers collaborate closely with graphic designers. The
ability to keep up with the latest visual marketing trends is critical here.
7. User
Experience and Customer Experience
The brand's digital platforms should provide a seamless,
enjoyable, and intuitive experience for the user. When it comes to website and
social media optimization, a digital marketing manager needs to understand the
psychology of their customers to meet and surpass customer expectations.
A
Step-Wise Guide on How to Become a Digital Marketing Manager
To begin your career in digital marketing, there is no shortcut,
but there are measures you can take right now that will provide you a leg up on
the competition. We have compiled a step-wise guide to assist you in getting
started.
Step 1: Educate
Yourself About the Industry and Familiarize Yourself With Essential Concepts
and Tools
If you want to work in digital marketing management, doing your
homework will be a tremendous asset. You'll get a realistic picture of the
industry, its difficulties, and emerging trends. A wealth of information is
readily available, including blogs, podcasts, webinars, and video tutorials
that cover a wide range of digital marketing topics, techniques, and trends.
Step 2: Acquire
Certification in Digital Marketing
There are several benefits of enrolling in an educational
program, including meeting industry experts, obtaining guidance and input on
your career path, and constructing a marketing portfolio you can display when
you begin applying for your first jobs. There are a variety of paths you can
take to gain a comprehensive understanding of digital marketing, each with its
own set of advantages and disadvantages.
Digital Marketing Bootcamps
Bootcamps for digital marketing are programs aimed to
help students land a job in digital marketing. One-on-one tutoring and career
counseling are available in some programs, but, in others, students are
expected to lead their education. While in-person bootcamps are becoming
increasingly popular, online bootcamps offer a more cost-effective and
time-efficient option for a digital marketing degree.
Digital Marketing Programs
A growing number of people are turning to certification programs
to expand on and authenticate the talents they've obtained in the workplace or
to master new skills to obtain a more lucrative job elsewhere. Students who
want to pursue a career in digital marketing or improve their skills as
marketing managers in the digital age can choose from various certificate
programs. Simplilearn offers a wide range of digital marketing programs for
freshers and working professionals. Some of the most popular programs are
-
1. Post Graduate Program in Digital Marketing & Analytics
2. Digital Marketing Certification Course
3. Professional Certificate Digital Marketing
4. Digital Marketing Program
5. Digital Marketing Specialist Program
Step 3: Build
Your Digital Marketing Portfolio
When looking for your first job as a digital marketing manager,
having a physical portfolio in interviews is a huge advantage. If you're
pursuing a degree, certification, or bootcamp in digital marketing, you'll
likely complete several projects and coursework that you can compile into a
portfolio.
Step 4:
Networking
Interacting with other digital
marketing experts will help you learn more about the role of a
digital marketing manager and find out about employment possibilities or
openings in the industry. When a new position becomes available, they'll likely
turn to you first if you've impressed them.
Step 5: Apply
for Potential Digital Marketing Manager Roles
The time has come for you to try and apply for your first job in
digital marketing. You've spent several months researching, learning,
establishing a portfolio, and networking. Signup on Google Job Alerts.
Find jobs using search terms relating to your new career and companies you'd
like to work for to stay up to date on the latest job opportunities. Be active
on LikedIn, Naukri.com, Indeed, and other sites for job hunting.
How
to Become a Digital Marketing Specialist?
If you’re interested in a digital marketing career, the diversity
of the field gives you plenty of choices for how to go about it, and you can
choose between a general role or a specialized one. Either way, you’ll need the
training to get you started. We recommend choosing one of these four learning
paths:
·
SEO specialist
·
PPC specialist
·
Social media marketing specialist
·
Digital
marketing specialist
Getting trained in one of these four areas will prepare you to
land a job in one of these roles, as employers are desperate for qualified
candidates and not finding them. We’ll explore each of these learning paths in
more detail below.
Path 1: SEO
Specialist
Some of the highest-paid digital marketing jobs are those
specializing in SEO. This is in part because search engines like Google are
constantly changing their algorithms, and businesses need SEO experts who stay
up-to-date with these changes. But it’s also because SEO is hard to achieve and
it takes skill, persistence, and time in order to rank high in search engine
results.
Path 2: PPC
Specialist
Pay-per-click is an Internet marketing model in which
advertisers display ads on web pages but only pay for an ad when that ad is
clicked on. Essentially, it’s a way of buying visits to a website, rather than
attempting to earn those visits organically through SEO. It takes strong
analytical skills, project management, and attention to detail to succeed in
PPC.
By studying PPC, you’ll learn the principles of PPC and paid
search, master the art of paid campaigns, and learn how to generate paid
traffic using various PPC marketing channels. Learning about display
advertising will prepare you to work with ads, remarketing campaigns, cookies,
and third-party agencies. Knowing how to optimize conversion rates means
learning a systematic, repeatable framework that consistently increases
conversion rates on landing pages, microsites, and websites. And finally,
understanding web analytics means knowing how to interpret and act on a wide
range of data to improve your PPC results.
Path 3: Social
Media Marketing Specialist
Users use social media to generate, share, or exchange content
in the form of information, ideas, pictures, or videos in virtual communities.
As social media usage becomes more widespread, with over 3 billion users
predicted by 2021, businesses and brands will need to be where their customers
are with a strong social media presence. And they’ll need to use those channels
to market their goods and services.
Path 4: Digital
Marketing Specialist
If you’d rather not pursue a specialty such as SEO, PPC, or
social media, you can choose the fourth learning path to become a digital
marketing specialist. This fourth path gives you an in-depth understanding and
advanced knowledge of the most critical digital marketing areas, so you can
lead a team and make informed decisions regarding those digital marketing
channels that best fit with your company’s overall strategies and goals.
Our digital
marketing specialist program covers Advanced Web Analytics,
Advanced SEO, Advanced PPC, and Advanced Social Media Marketing. As part of the
training, you will gain all of those skills plus knowledge of email and mobile
marketing, conversion rate optimization, strategy, and much more.
Become
a Sought After Digital Marketing Specialist
Interested in a career in Digital marketing? A certification in
your specialization will help you excel in your field. Simplilearn offers
Digital Marketing courses like the Digital Marketing Specialist, Introduction
to Digital Marketing, and many more. Each course provides high quality
eLearning content, practice tests, downloadable workbooks and exercises, online
tests, and comprehensive content that is up to date. Enroll today and surge
ahead!
