Subscriber data management includes solutions that combine data from individual systems to allow real-time subscriber insight and personalized experiences. It has the capability of leveraging virtualization, analytics, and elastic scale, which help in delivering a holistic view of customer experience. Subscriber data management allows communication service providers (CSPs) to simplify their network topologies and prevent data duplication and other inconsistencies.
The market is estimated to witness a shift towards cloud-based/virtual subscriber data management solutions. Telecom companies are expected to tap into the emerging trend of cloud technology by collaborating or outsourcing projects for the development of advanced cloud architectures. For instance, in February 2017, AT&T selected Hewlett Packard Enterprise for developing cloud-based subscriber data management solutions. By moving core network functions from physical hardware to cloud, AT&T will be able to provide customers with targeted services more efficiently. Moreover, the transformation will provide a highly flexible, reliable, and scalable architecture that supports a diverse services ecosystem to make hybrid IT simple.
As per the findings of a report on Chandausi News., the global subscriber data management market is largely driven by rising penetration of mobile devices coupled with increasing number of mobile users. Rise in the number of mobile devices is triggering the need for network providers to synchronize subscriber information with ease and accuracy. Besides this, heightened need to keep a check on operational expenditure is also anticipated to drive the market.
Influx of new CSPs in the telecommunication sector and surging subscriber demand for high-speed broadband cellular network technology such as 4G and 5G are expected to provide a fillip to the market. However, privacy issues and design complexities can impede market growth. U.S. will hold a prominent position in the market through 2022, owing to growing inclination toward cloud-based subscriber data management solutions.
Some of the key players in the market are Nokia, Huawei, Siemens Networks, Oracle/Tekelec, and Alcatel Lucent.