Factors such enhancement in transportation and communication infrastructure, emergence of IoT, advancements in wireless technologies, and availability of high-speed internet can propel the market during the forecast period (2018 to 2022).
Growing acceptance of connected cars is expected to boost the market growth in the coming years. Connectivity solutions in automotive sector can provide numerous opportunities including real-time data accessibility. Increasing efforts from OEMs and network operator by offering attractive data plans to encourage customers to accept scar internet is expected to drive the market growth in the coming years. Additionally, Availability of suitable data plans will also be expected to shift smartphone users to use in-car wi-fi facility as compared to mobile data packs.
Furthermore, increasing trend of big data platform in connected cars is considered as a major trend in the market. With increasing number of connected car solution in the automotive industry is likely to provide numerous growth opportunities for OEMs to develop efficient solutions due to accessibility of real time data. For instance, telematics devices for cars can produce data such as time, date, speed, navigation details, and fuel consumption. In addition, Safety and security applications like e-Call systems, which can alert the emergency services in events like accident is expected to support the market growth in the coming years. For instance, Toyota Motor Corp. recently introduced its first generation connected cars. Company’s new Corolla hatchback and Crown sedan are equipped with internet access.
This internet access can be connected to driver’s smartphone and database of transportation facilities. Driver can also use smartphones for controlling the lights, door, and check fuel remotely. In case of sudden illness of driver or emergency like accidents, the car can send e-emergency message along with the car's location to a data center.
However, high penetration of smartphones can be a major challenge for the market. As, smartphones are easy to operate and to create wi-fi hotspot, which will cost less as compare to pay extra charges to in-car wi-fi services. Additionally, Security and privacy are also expected to be the major concerns among the consumers.
Worldwide in-car wi-fi market can be segmented on the basis of technology and regions.
Based on technology, the market can be categorized into 3G and 4G.
Geographically, the market can be divided into Americas, Asia Pacific, Europe, Middle East, and Africa (EMEA).
Americas has been dominating the market and is expected to grow steadily during the forecast period. The region is witnessing high adoption of high-end vehicles as well as demand for connectivity features among the consumers.
Asia Pacific is anticipated to show fastest growth during the forecast period. Factors such as growing installation of connected car devices in passenger cars, and growth in digital services including cybersecurity and updates can supplement the regional growth. Additionally, strategic associations between automotive and non-automotive companies, presence of improved communication infrastructure, and stringent government guidelines related to vehicle data security can also expected to support the market.
Prominent companies operating in the market include AUDI, General Motors, BMW, FCA, and Daimler Group.
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